Experience

Explore my career in communications, media, and public relations through the roles that have shaped my expertise in storytelling, strategic messaging, and audience engagement.

Communications Specialist

Alameda County District Attorney’s Office | 2024 – 2025
As a Communications Specialist for the Alameda County District Attorney’s Office, I lead strategic public relations and media outreach efforts to enhance community engagement and public awareness of key initiatives. My work includes:

  • Developing and executing multi-channel marketing campaigns that leverage social media, digital content, and press releases to maximize visibility.

  • Managing public-facing communication by curating content for official social media platforms (LinkedIn, Facebook, Twitter/X, Instagram) and ensuring a consistent, impactful brand voice.

  • Producing high-quality written and visual content, including graphics, press releases, annual reports, and presentations that inform and engage diverse audiences.

  • Overseeing media relations, coordinating press conferences, responding to media inquiries, and fostering relationships with journalists to secure positive coverage.

  • Project management, ensuring seamless execution of press events, public initiatives, and digital campaigns while collaborating with cross-functional teams.

Evening News Producer

KRON4 News, San Francisco | WEAR News, Pensacola | OANN, San Diego | 2017 – 2024
Before transitioning into public relations, I spent seven years as a broadcast news producer, where I honed my skills in editorial decision-making, audience engagement, and content strategy. My work included:

  • Developing and executing content strategies for daily hour-long live broadcasts, ensuring impactful storytelling and audience retention.

  • Leading cross-functional teams of reporters, directors, and on-air talent to deliver high-quality news programming under tight deadlines.

  • Analyzing audience data and industry trends to shape editorial decisions, optimize coverage, and drive viewership growth.

  • Designing promotional campaigns to increase anticipation for major broadcasts and enhance brand loyalty.

  • Leveraging digital tools to streamline newsroom operations, including video editing software, newsroom automation systems, and social media integration.

Skills & Expertise

Throughout my career, I have developed a diverse set of skills in public relations, content creation, and digital media management, including:

Digital & Social Media Management

  • Managing platforms (LinkedIn, Facebook, Twitter/X, Instagram)

  • Content creation and engagement strategy

  • Social media analytics and performance tracking

Marketing & Content Creation

  • Graphic design (Adobe Creative Suite, Canva)

  • Report and presentation design

  • Copywriting for diverse audiences

Project & Team Management

  • Coordinating press conferences and public events

  • Leading cross-functional teams in high-pressure environments

  • Developing and executing strategic campaigns

Public Relations & Media Strategy

  • Media outreach and journalist relationship management

  • Press release writing and distribution

  • Crisis communication and messaging